Dominating Local Internet Marketing
Case Study

Being able to dominate your market area is the dream for any small business owner.  For one jewelry storeowner it is a Dream Come True. 

Satow Goldsmiths in Henderson NV is a two year old custom design jewelry store.  Owner Steve Satow began working with Internet 4 Jewelers, an internet marketing company specializing in local internet marketing for retail jewelry stores, in the fall of 2008.  In less than one year Satow Goldsmiths has begun to dominate many keywords in Local Search related to his custom jewelry design and jewelry repair studio.

“Almost every day a new customer comes into our store”, states Mr. Satow.  “When we ask them how they heard about us they typically reply, ‘You were the top listed store on Google, so we naturally assumed you were the place in town to come to’.”

Not only is Satow Goldsmiths the top listed jewelry store on Google, they often command 7 or 8 of the top 10 listing, completely dominating the local searches.  “Many storeowners’ goal is to get in the top 10 on Google,” says Brad Simon, co-owner of Internet 4 Jewelers.  “But in today’s competitive environment isn’t enough just to be listed along with all your competition.  To really make a difference you need to dominate your market.”

For the past year Satow Goldsmiths has hired Internet 4 Jewelers using their Basic Marketing package to target the smaller market area of Henderson NV.  Geographical Keywords ‘Henderson, NV’, and ‘89052’ (their zip code) were the two main targets.  Many different product and service related keywords were added to these 2 geographical terms.  Satow Goldsmiths has now stepped that up to Internet 4 Jeweler’s comprehensive package to target the entire Las Vegas area.  All we can say is Watch Out Vegas!

In researching this report many keyword combinations for custom designed jewelry along with those 2 geographical terms resulted in finding 12 to 19 of the top 20 listings in Google, truly dominating the market.  When a customer goes to find a jeweler to make a special present this Christmas there is little doubt in our minds where they will end up.

The following is the actual search listing taken on 9-26-2009.  The keyword phrase used was ‘Custom Design Jewelry 89052’.  Following each listing as it appeared in Google is our comments.

  1. Satow Goldsmiths | Facebook
    Satow Goldsmiths, Henderson's finest Custom Design & Jewelry Repair Studio is ... 10740 S Eastern Ave Henderson, NV 89052, US (702) 837-8100. Read More ...
    www.facebook.com/SatowGoldsmiths?_fb_noscript=1

This is a listing for Satow Goldsmiths Facebook Fan Page.

  1. YouTube - Custom Designed Jewelry Wedding Bands Satow ...
    49 sec - Jul 19, 2008 - Let us create your dream piece of jewelry in our state of the art Custom Design Studio. 89052 702-837-8100. Category: People & Blogs ...
    www.youtube.com/watch?v=YvT2_Z6zlG8 –

This is a Video Advertisement for Satow Goldsmiths on YouTube.

  1. video Custom Engagement Rings - Henderson, NV Jeweler 89052 ...
    SatowGoldsmiths.com 10740 S. Eastern Ave, Henderson, NV 89052<br /> Satow Goldsmiths, Hendersons finest Custom Design &amp; Jewelry Repair Studio is ...
    www.kewego.com/video/iLyROoafMiqx.html

This is another Video Advertisement for Satow Goldsmiths on Kewego.

  1. video Las Vegas Jewelry Store - Custom Handmade Diamod Jewelry ...
    video Las Vegas Jewelry Store - Custom Handmade Diamod Jewelry - Satow Goldsmiths - http://www.SatowGoldsmiths.com Henderson's finest Custom Design Jewelry ...
    www.kewego.com/video/iLyROoafJEq6.html

This is yet another Video Advertisement for Satow Goldsmiths on Kewego.

  1. jeweler | folkd.com - best links and social bookmarks
    Jun 20, 2009 ... SatowGoldsmiths.com 10740 S. Eastern Ave, Henderson, NV 89052 Satow Goldsmiths, Henderson’s finest Custom Design Jewelry Repair [...] ...
    www.folkd.com/tags/jeweler

This is a post for Satow Goldsmiths on the Social Bookmarking website Folkd.

  1. Satow Goldsmiths - Henderson NV - Custom Design Jewelry
    Expert Jewelry Repairs. Quality Workmanship. Competitive Prices. Creative Designs. Custom Manufacturing. Innovative Ideas. Professional Stone Setting..
    www.satowgoldsmiths.com/gallery.html

This is the Custom Jewelry Gallery page on Satow Goldsmiths website.

  1. Jewelry Store Henderson NV - Jewelry Stores
    Henderson, NV 89052. Satow Goldsmiths We Specialize in Difficult Jewelry Repairs, Silver Hollowware Repair and Unique Custom Designed Jewelry. ...
    benchmedia.typepad.com/jewelrystores/.../jewelry-store-henderson-nv.html -

This is a blog post about Satow Goldsmiths on Bench Media’s Jewelry Store Blog.

  1. Custom Wedding Rings - Henderson, NV Jeweler 89052 on Yahoo!7 Video
    SatowGoldsmiths.com 10740 S. Eastern Ave, Henderson, NV 89052 Satow Goldsmiths, Hendersonâ  s finest Custom Design & Jewelry Repair Studio is unsurpassed ...
    nz.video.yahoo.com/watch/5300183/13976071

This is yet another Video Advertisement for Satow Goldsmiths on Yahoo Video.  Are you beginning to think that Online Video Ads rally do work?

  1. dosbws's public ratings - for tag "custom design jewelry store"
    video Custom Designed Engagement Ring - Satow Goldsmiths Henderson NV Jewelry Store - custom design jewelry store, satow goldsmiths henderson nv, ...
    spotback.com/users/dosbws/tag/custom+design+jewelry+store

This is a post for Satow Goldsmiths on the Social Bookmarking website Spot Back.

  1. Jewelry Store Henderson NV
    comWe Specialize in Difficult Jewelry Repairs, Silver Hollowware Repair and Unique Custom Designed Jewelry.Our state of the art Jewelry Repair Studio is ...
    www.squidoo.com/jewelrystorehenderson -

This is a listing for Satow Goldsmiths Page on Squidoo.

  1. henderson nv jeweler jewelry store las vegas heirloom jewelry ...
    SatowGoldsmiths.com Satow Goldsmiths, Henderson's finest Custom Design & Jewelry Repair Studio is unsurpassed in the Las Vegas area, utilizing Laser Welding ...
    wideo.turbo.fr/search/?...henderson%20nv%20jeweler%20jewelry%20store%20las%2...

This is a Video Advertisement for Satow Goldsmiths placed on YouTube.  It went viral and appears on this French website along with a number of other Satow Goldsmiths Video Ads.

  1. Tagged Videos
    SatowGoldsmiths.com We Specialize in Difficult Jewelry Repairs, Silver Hollowware Repair and Unique Custom Designed Jewelry. Our state of the art Custom ...
    www.motionbox.com/video/list_tagged.../VegasJeweler

This is yet another Video Advertisement for Satow Goldsmiths on Motion Box. 

  1. custom jewelry creations videos
    SatowGoldsmiths.com 10740 S. Eastern Ave, Henderson, NV 89052. Satow Goldsmiths, Hendersons finest Custom Design & Jewelry Repair Studio is unsurpassed in ...
    www.livevideo.com/media/tag/custom-jewelry-creations.aspx -

This is yet another Video Advertisement for Satow Goldsmiths on Live Video. 

  1. Jewelry Stores
    Henderson, NV 89052. Satow Goldsmiths We Specialize in Difficult Jewelry Repairs, Silver Hollowware Repair and Unique Custom Designed Jewelry. ...
    benchmedia.typepad.com/jewelrystores/

This is another blog post about Satow Goldsmiths on Bench Media’s Jewelry Store Blog.

  1. Jeweler Videos - MeFeedia
    SatowGoldsmiths.com 10740 S. Eastern Ave, Henderson, NV 89052 Satow Goldsmiths, Hendersons finest Custom Design & Jewelry Repair Studio is unsurpassed in ...
    www.mefeedia.com/tags/jeweler -

This is a Video Advertisement for Satow Goldsmiths placed on Revver.  It went viral and appears on MeFeedia along with a number of other Satow Goldsmiths Video Ads.

  1. Jewelry Store - Henerson, NV - Las Vegas Premier Jeweler
    Satow Goldsmiths, Henderson's finest Custom Design; Jewelry Repair Studio is unsurpassed in Las Vegas area, ... Suite 110. Henderson, NV 89052 702-837-8100 ...
    www.satowgoldsmiths.com/

This is the Home Page on Satow Goldsmiths website.

  1. BenchJeweler's public ratings - for tag "custom design jewelry store"
    video Custom Designed Engagement Ring - Satow Goldsmiths Henderson NV Jewelry Store - custom design jewelry store, satow goldsmiths henderson nv, ...
    spotback.com/users/.../tag/custom+design+jewelry+store

This is another post for Satow Goldsmiths on the Social Bookmarking website Spot Back.

  1. <vegasjeweler@...>'s Videos on Yahoo! Video
    SatowGoldsmiths.com 10740 S. Eastern Ave, Henderson, NV 89052 Satow Goldsmiths, Hendersons finest Custom Design & Jewelry Repair Studio is unsurpassed in ...
    ca.video.yahoo.com/mypage/video/5152724

This is yet another Video Advertisement for Satow Goldsmiths on Yahoo Video. 

  1. Custom Designed Jewelry Satow Goldsmiths Henderson NV
    58 sec - Jul 19, 2008
    www.SatowGoldsmiths.com Satow Goldsmiths Henderson NV, Las Vegas area Premier Jeweler for Custom Designed Jewelry. Let us Design a Unique ...
    www.dailymotion.com/video/x66l8g_custom-designed-jewelry-satow-golds

This is yet another Video Advertisement for Satow Goldsmiths on Yahoo Video.  Have you started making Online Video Ads for your store yet?

  1. Henderson Jewelry in Henderson NV Yellow Pages by SuperPages
    Specializing in Custom Jewelry. 10600 S Eastern Ave Suite B&C, Henderson, NV 89052 zip code .... 1506 Fieldbrook Street, Henderson, NV 89052 zip code ...
    www.superpages.com/yellowpages/C-Jewelry/S.../T-Henderson/

This is a yellow page listing for jewelry store in Henderson.  This listing includes paid yellow page Ads.  Someone wasted all that money and got pushed all the way down to #20!!!

Although Online Video Advertisements make up 10 of the top 19 listings, Mr. Simon warns against “putting all your eggs in one basket”.  “It’s important to diversify your Internet Marketing,” he says.  “Just because Google is giving high rankings this month for one type of websites, doesn’t mean they will be doing the same later on.  Next month a completely different type of websites might be getting all the high rankings.”

Internet 4 Jewelers offers 3 different marketing packages:
The Basic Package for Small Market Areas
The Enhanced Package for Mid-Market Areas
The Comprehensive Package for Large Market Areas

For more information on the marketing packages go to: www.internet4jewelers.com/websites/linkstrategy.html  eMail your questions to Brad Simon at: Brad@Internet4Jewelers.com

They also build websites for jewelers who do not yet have one as well as other services.  To learn more go to: www.Internet4Jewelers.com/websites