Welcome to Internet Marketing Training for Jewelers. Here you will learn how to use the Internet to keep in touch with your existing customers and bring new customers to your store.
Learn how to use your website to attract Walk-In Customers, not just web traffic.
Today’s customers are letting their fingers do the walking – On Their Keyboards!
70% of U.S. households now use the Internet as an information source when shopping locally for products and services. However that number is substantially higher in two demographic groups.
- The 18 to 30 year old age group uses the Internet to find local stores to make their purchases more than any other age group. Most Engagement Ring Sales are made to this Age Group!
- Households making more than $125,000 a year use the Internet at a greater rate than other economic groups to get information about a product before they buy and to find a store to make that purchase. Most Large Diamond Rings – Anniversary & Birthday Gifts – and Other Expensive Jewelry items are purchased by this Demographic Group!
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