Facebook Promotions
There is nothing today that drives more people into your store than a well run Facebook Promotion. At Internet 4 Jewelers we will set-up and manage your Facebook Promotions for less than your daily cup of coffee! Facebook Promotions use a combination of a Special Offer, a new tab on your Facebook Page for the promotion, and Facebook Ads.
For example, if you want to promote Engagement Rings you could offer a dollar amount or a percentage off of engagement rings if they mention they saw this on Facebook. We will set-up a new tab on your Facebook page for this promotion stating the special offer. We will set-up Facebook Ads to target men in your geographical area who are “In a Relationship”, and set the price per-click according to your budget.
Your Ad would only appear to men who have their relationship status set to “In a Relationship” who live within 50 miles of your store. When they click on the Ad your account will be billed for the click and they will be taken to the new tab on your Facebook page telling them about the special offer.
Demographics
You can set your Ad to be seen only by people on Facebook within certain demographics that include:
Geographical Area (from 10 miles to 50 miles of your city, to a specific zip code, or to your entire state)
Age (any age group from 18 to 64, if you want beyond 64 you must include all ages which is 13 and up)
Gender (you can have your Ad appear to Men, Women, or Both)
Relationship (Single, In a Relationship, Engaged, Married, or All)
Education (College Grad, In College, In High School, or All)
You can choose any or all of the categories to target your Ads. For example target men who are within 50 miles of your city, and are married with an Ad to buy their wife jewelry for Christmas (Buy Jewelry it is Cheaper than Divorce!). Or to women who are married featuring men’s watches and jewelry.
You can do a split campaign. For example you can run a campaign for men 20 to 35 years old and include pictures of jewelry that appeal to a younger audience. Then run a similar campaign for men 35 to 64 with different wording and styles of jewelry that appeal to an older audience.
Monthly Budget
Internet 4 Jewelers will set up and manage your Facebook Promotions for a monthly fee of $127. This service is included in any level of our Social Networking Power packages. Click Here for information on these services.
Your Facebook promotion will need to include pay-per-click Ads on Facebook. You will be responsible for these Ad charges. You can set a monthly budget for this. (It can be as low as $50 a month)
You can set your monthly budget for the Facebook Ads anywhere you want from $50 to $500 or more. Your monthly Ad budget can be adjusted for different months of the year. For example if you want to run more promotions during November and December we will increase the amount of your budget for those two months only.
Just let us know what you want your monthly budget to be and we will add that amount to your monthly management fee. You will have just one set amount to pay each month and will not be surprised with unexpected pay-per-click fees.
We will then set your price per click and your daily allowance to fall within your budget and monitor the results and make any necessary adjustments. If by chance your ad payments goes over your allotted budget don’t worry – we will take responsibility for this and pay any extra fees.
Special Offer
In addition to your monthly budget you need to provide some type of special offer to entice the person to come into your store. This can be anything from a dollar amount off, a percentage off, or some type of giveaway. Free is always good such as stop in for a Free watch battery, Design Consultation, Jar of Jewelry Cleaner, etc. You do however want the incentive to be something they HAVE to come into the store to receive. Don’t offer something to download if they click the Ad.
Deluxe Promotion
Facebook Promotions are most effective when integrated with other Social Media websites. While Facebook is by far the largest Social Network not everyone is active on it. A broader reach is accomplished by promoting your Special Offer across multiple networks. Internet 4 Jewelers offers Social Networking Management Services. Our Silver level Social Networking Power package includes One Facebook Promotion and integrates it with Twitter. Our Gold level Social Networking Power package includes multiple Facebook Promotions and integrates them across the top 5 Social Networks. For more information on these services Click Here.
Set-Up
Your Facebook promotion will take us approximately one week to set-up and start.
To get started tell us what you want to promote and who you want to target. Send us any pictures you want us to use and any ad copy you have (we will help you write this if you prefer). Then, let us know how much you want to spend and we will add that to your monthly management fee, billed to your credit card.
Each Monday we will send you weekly reports showing you how your campaign is progressing.
For more information or to get started contact Brad Simon at 864-680-4416 or Brad@Internet4jewelers.com
